About Us | Key Management | Our Mascots


Cherie Hearts presents its very own New Mascots

Say Hello to Cherie Hearts new Mascots comprising of 5 unique animal characters with their distinctive traits, representing our emphasis on holistic development of a child in terms of Physical, Intellectual, Emotional, Social and Language (PIESL). It seems only natural that these characters will come alive for all children to relate to and identify as one of their special friends whom they will always want to be with.

Here are some stories to share with your child for him/her to find out more about each and every unique characters;


Pay attention to that flash, bolting here, bounding there.
That’s no plane, that’s no bird, that’s no aeroplane.
Come on now, make a guess, who do you think that is?
Running circles all around, swinging on ropes through the air.
He’s a cat when he likes, prowling low through the grass,
or a snake winding through the trees.
It’s Leo Lion! All those moves - what a thrill!
He can do it well on his own and even better with a beat!


Like his friends, Ron Raccoon loves a challenge.
If at first a puzzle seems too hard, gather round and think it through,
storm up a plan with Ron and his friends.
We’ll try playing with the numbers and shift letters and puzzle pieces around.
Watch the excitement build!
Don’t give up, he says, never fear, the answer is near.
Solving that mystery and finding that elusive answer.
Oh isn’t it delightful, isn’t it most grand!


You’ll know Baxter Bear’s a happy child,
when you see his contagious smile.
He cares about his family and friends,
that’s why he minds his manners with them.
Baxter knows courtesy begins with everybody - when he knows he’s done something that’s not nice, he’s not afraid to apologise.
If Baxter needs help, before he asks,
he’ll say the magic words ‘Please’ and ‘Excuse Me’.
He knows everyone likes when you ask nicely.
When his mother waves goodbye, Baxter doesn’t cry.
He knows he’ll see her in a while and there’s no reason to feel sad.
When he sees his friends looking down or feeling bad,
Baxter cheers them up and makes them glad, to have a friend in him.


Pam likes reading and writing, singing and dancing and playing games.
These are some of her favourite things...
But what she likes even better, what she loves most of all,
was finding out that she wasn’t alone - because so many of her friends like them too!
Now she can dance and sing with her friends,
and if they don’t know the words, Pam can teach them.
They will share their games with one another,
and quickly learn that instead of less they now have more fun together!


In a bright pretty class with her teachers and her friends,
sits Lily Lamb with a book in her hands.
A little bit of magic happens when she opens up the book,
for each word that they read and each page that they turn,
brings them on a journey to near and faraway lands,
through times of old and times of new.
And when the time comes to put the book away,
Lily, her friends and teachers share what they learnt that day -
the words they learnt, the songs they sang, the stories read.
They use it to make new ones and spread the magic everywhere!
You can read and write your own stories, with Lily and her friends.
Follow them on their magic book adventures to here and there - just about anywhere!

An exclusive and great deal not to be missed! Bring our limited edition Mascots back home for your loved ones whilst stocks last. More details soon!