Cherie Hearts Nurtureloft (Sin Ming)

About Us

Cherie Hearts Nurtureloft is a proud member of an awarding-winning home grown brand of child care centres that aims to provide premium childcare services.

At Cherie Hearts Nurtureloft Pte Ltd, we dedicate ourselves to providing quality child-focussed services for the children under our care in strong partnership with parents and the community. The Centre boasts of a large indoor playground and is well-equipped with facilities that provide children with a conducive environment to learn and grow. Our classrooms are rich in environment prints, play materials and different learning centres to facilitate children’s learning.

We have a strong emphasis on bilingual teaching in English and Mandarin to help our children build a strong foundation in their languages before they move on to primary education. Competencies in these skills are taught and learnt through a wide range of creative hands-on play activities.

Our teachers are friendly, committed, well-trained and experienced in the field of early childhood. With Early Childhood Education taking on a greater emphasis for its critical role in the formative and foundational years of a child, we ensure that our teachers remain sensitive to the changes in the field and constantly keep themselves abreast with professional upgrading.

Cherie Hearts Nurtureloft Pte Ltd provides a wide range of programmes and services to cater to the needs of our children and parents. The Centre is filled with meaningful and engaging activities all year round to boost the development of our children. Since its injunction in 2011, Cherie Hearts Nurtureloft Pte Ltd has won many Nation-wide prestigious awards, including the first prize in the 2014 National Day Pre-school Recycling Competition.

Photo Gallery

Our Centre Manager

The centre is managed by Mrs Eileen Pay, who graduated with a Bachelor of Arts and Social Science Degree. Mrs Pay has worked in the early intervention field for over a decade with preschool children and their families to support children’s all-rounded development. She is also an accredited “Triple P – Positive Parenting Programme®” trainer and has been conducting programmes for parents to enhance their parenting and child development skills over the years. Prior to joining the Early Childhood Education field, she has also completed her Certificate in Infant and Toddler Care (CITC) and Diploma in Early Childhood Care and Education (DECCE-T) and is accredited by the Ministry to teach in preschools.

Our Multi-Literacies Approach

Civic-Social Literacy 

Develops civic consciousness in children and teaches effective communication and social skills.



Digital Literacy 

Promotes digital savviness and computational thinking for our children.




Financial Literacy 

Helps children understand the financial concepts of Save, Spend & Share and how these relate to each other in significant ways.



Critical Literacy 

Develops in children a critical questioning approach while honing their creativity and ability to analyse.



Environmental Literacy 

Develops an awareness for the environment and healthy sense of respect for living and non-living things.

Here are just some words from our happy parents!

Keilise enjoys singing and the music lessons at the Centre. I like that the Infant Care area is big and spacious and every child’s feeding times are written on the board. Teachers also regularly update us on the child’s development and activities conducted through pictures in the Communication Book. Seeing my child learning to speak and sing are what we enjoy doing. It brings a smile to us to see her singing and dancing to the songs she likes!”

– Gernice, mother of Keilise

Hugo loves to go to school to see his friends. He loves his teachers. He loves the variety of activities. For us, we love the teachers. They are all very nice and the curriculum is really good as well.

– Hinano, father of Hugo

Felicia is happy to play with her friends at the Centre. She enjoys the reading sessions with teachers and is excited to explore/embark on art & craft, music, and other activities at the Centre. The teachers are caring and helpful. They take good care of Felicia. The curriculum is well planned to meet MOE/government requirements. I am quite happy to see Felicia attain each of her milestones. I believe Felicia’s time spent at the Centre is worthwhile.

– Sherlie Young, mother of Felicia

We love Cherie Hearts Nurtureloft! We have been sending Mandy to Cherie Hearts Nurtureloft since she was an infant. Time flies and it has been more than a year now. The Infant Care teachers were very caring, responsible, and loving towards Mandy, who is quite sensitive and requires a bit more attention and patience. They have also developed her well in areas such as basic mannerism and self-feeding. Mandy recently advanced from Infant Care to Playgroup, and the teachers have prepared her so well in advance that transition was a breeze. The Playgroup teachers have also been excellent in making learning fun for Mandy. They never fail to share their observations with us and we truly appreciate these since Mandy spends most of her time in school. She is really enjoying herself in school everyday and we can see her developing wonderfully in all areas including linguistic and self-help skills. We are thankful that all the staff at the Centre have exhibited professionalism in their work. We can leave Mandy in school with a peace of mind, knowing she is in a clean, comfortable, caring and stimulating environment.

– Wendy Kua, mother of Mandy